The impact
- 6+ physician and medspa launch announcements
- Partners including Dr. Jason Emer in Beverly Hills
- 25 FDA/CE-cleared indications positioned for consumers
The brief
ADVALight makes the ADVATx, an in-office dermatology laser that treats acne, rosacea, scarring, pigment and fine lines with little downtime. Patients cannot buy it. They find it through the doctors who offer it. So every new practice was a story worth telling.
The work
We built a launch program around each new physician partner. Every launch got its own announcement, with quotes from the doctor and ADVALight's president, the treatments on offer and when patients could book. Partners included Dr. Jason Emer in Beverly Hills, Skin Wellness Dermatology, Synergi Medspa, and the practices of Dr. Barrett, Dr. Roberts and Dr. Ben Tittle. The doctors became the brand's voice with editors.
The result
A national roster of practices, each announced to local and trade press, with the doctors themselves speaking for the technology.