The impact
- Years as the brand's agency
- Launch support for the move into Target's home section
- 108,804 impressions from a one-month creator campaign
The brief
Aura Cacia makes pure essential oils, air fresheners, bath and skin care from carefully sourced botanicals. We worked with the brand for years. When its expanded home range moved into the Target Home section, it needed shoppers to find it in a new place in the store.
The work
We chose three creators who already make home, lifestyle and Target shopping content, so their audiences were in-store shoppers. We wrote the briefs, handled contracts, approved content and tracked results. The content showed the new shelf location, the full home range, and the many ways each product gets used day to day.
The result
108,804 impressions in one month, with 123 saves, 68 comments and 37 shares. Saves matter most here. They are shoppers keeping a post to use on the next store run.
