The impact
- Three years as the brand's Instagram team
- Original photo shoots, including a Rhode Island shoot in July 2021
- Makeup artists and creators featured across the feed
The brief
Evian Facial Spray is a beauty bag staple with a famous name behind it. The feed needed to show how people actually use it: over makeup, after cleansing, poolside, on the go.
The work
We ran the brand's Instagram end to end. Each month we built a full content calendar with captions, hashtags and timing, and took it through review with the Evian team before anything posted. We featured makeup artists and creators using the spray in their own routines, with credit. We produced original photography and video so the feed never relied on stock.
The result
A steady, approved feed that tied the spray to real routines, from prep and priming to a midday refresh, season after season.
