The impact
- Segments on The Today Show, Extra and Fox
The brief
FitDesk makes desk bikes that let people work and exercise at the same time. It needed a national audience, fast.
The work
We went after broadcast. Rather than chase easy placements, we pitched FitDesk as a lifestyle story: staying active through a long workday.
The result
Segments on The Today Show, Extra and Fox. COO Ryan Moore credits the team with reaching objectives other firms wouldn't attempt.