The impact
- The brand's agency from launch
- Coverage across national beauty magazines, TV, blogs and social
- Press that supported early revenue and distribution at Bergdorf Goodman
The brief
Patchology brought patch-based skincare to market when few shoppers knew the format. A new brand in a new category needed editors to explain it, and buyers to believe in it.
The work
We worked with Patchology from launch, pitching the line across national beauty magazines, broadcast, blogs and social. Each product was positioned for the story it fit best, so the brand reached beauty, lifestyle and TV audiences at once.
The result
In founder Chris Hobson's words, the coverage was instrumental in generating initial revenue and distribution at places like Bergdorf Goodman.